Introducing the Diddie Collection

Introducing the Diddie Collection and the story behind it all.

Firstly, we want to start by saying that we understand Breast Cancer Awareness Month can be triggering for some people, with pink everywhere and constant reminders. That's okay. Take your time. This blog will be here when you return, and then you can see what the Diddie Collection is all about. We hope it makes you feel supported and empowered when you're ready to read it.

Here is a great explanation by Dr Liz O'Riordan on navigating this time of year.

Inspiring people

As a female-led brand, we wanted to explore this topic and help make a difference — spreading awareness to encourage people to check themselves for signs of cancer, and to empower those fighting with the Diddie Collection.

Former breast cancer surgeon Dr Liz O'Riordan advocates for regular aerobic and resistance training during treatment. Diagnosed at 40, she now openly discusses topics that are rarely raised in medical consultations — including how breast cancer surgery and hormone treatments can affect body image, self-esteem, and intimacy. Her compassionate, information-led approach is a vital part of the conversation.

Breast cancer survivor Dani Trops shares honest, practical tips on her Instagram, including advice from the book Pretty Sick on caring for your hair during chemotherapy.

Taking the power out of cancer

With 1 in 7 women developing breast cancer in their lifetime (Breast Cancer Now, 2023), we must support and empower those fighting — taking the power out of cancer. This is the attitude of the strongest community, and the attitude we need to keep embracing.

With 55,000 women in the UK diagnosed with breast cancer every year, checking your breasts regularly matters. In the past 40 years, survival rates have doubled — thanks to early detection, faster diagnosis, and better treatments.

The Diddie Collection exists to remind every person fighting, surviving, or supporting: you are seen, you are strong, and you are not alone.